Banago.shop is not an ordinary eCommerce and Marketplace. Was born as a solution to facilitate the mother company of QI Group - a world leading direct selling company - is currently targeting UAE based members. By offering thousand of original branded products from 9 different categories, Banago.shop was launched in Aug 2021.
Banago.shop's USPs:
1. With any purchase made on Banago.shop, members will earn RSPs (points).
2. Different products are available in Banago.shop for different type of personas.
3. Banago.shop only offer original brands.
4. New products or/and categories every week.
5. Launched in the UAE, soon will be available worldwide.
My day-to-day:
- Create a comprehensive digital marketing strategy best practice for a multi-level marketing business model.
- Lead the brand, marketing and communication directions for Banago.shop and qLearn across all digital and social media channels (IG, FB YT).
- Conduct brand competitive research, trends, and social listening to identify Banago.shop and qLearn's USPs, weaknesses, and to help identify opportunities.
- Schedule, strategise, design, grid planning, write (with the understanding of SEO) and produce high-value social media content (IG, FB, YT) as well as reporting for future planning.
- Constantly experiment with creative assets and content to remain up-to-trend and relevant for the audiences.
- Produce other creative assets for branding campaigns, sale campaigns, and day-to-day marketing engagements across digital channels (EDM, digital banners, social media posts, etc).
- Manage and delegate tasks accordingly to the design, multimedia, and content team.
- Collaborate with outsourced agencies as well as freelance writers and translators in content production.
- Drive ideas and new approaches to execute eCommerce marketing customer-focused and data-driven campaigns/projects/events, manage the budget, and monitor the performance personalised for the current audiences in UAE, Middle East, Africa, and India.
- Building and managing community through Social Media channels (IG, FB, YT) ensuring an omnichannel experience.
- Involved in building QVI's brand awareness and traffic (QVI is a travel platform) by producing high-value content on social media and community management.
Process:
Some Past Campaign Materials:
qLearn is a dedicated online learning platform for rising entrepreneurs. To upskill, be a better leader for their members (multilevel marketing business model), and contributing in today's world. From soft skills, hard skills, diploma to bachelor courses, qLearn has been continuously bringing valuable courses specifically to the Africa region.
Just like Banago.shop, I'm involved in the Branding, Content Strategy and the Social Media Management for qLearn.
Nancy is a breath of fresh air.
"Nancy is your pleasure advocate: a multi-sensory sexual platform rooted in real female experiences to dispel myths about Asian female sexuality and empower you to find a pleasure that’s iconically you."
The project includes strategising and executing Social Media plan (IG).
