The visuals produced include illustrations, typography, photo editing, animation, GIF stickers, video editing, etc.
Goal: to make sure all visuals across all digital platforms are speaking the same voice with the brand and effectively delivering
the messages which will affect people's buying journey.
Instagram:
Organic Followers: Start in 2019 with 10k - Current: 35.8k
Collaboration Inquiries: 5-10 daily from Influencers
Account Reach Monthly : 207k accounts (number from Dec 2020 - Jan2021)
Monthly Impressions: 700k (90%+ monthly) include 10k profile visits and average of 1k website taps
Post Interaction: average 1k monthly
Facebook:
Followers: Start 2020 with 32k - Current: 33.6k
Post Reach: 320k (number from Dec 2020 - Jan 2021) with daily now 28k people reach
compare with previous quarter at 10k people reach
Post Engagement: 24k (number from Dec 2020 - Jan 2021)
Due to the Covid,
we've strategized to produce more contents (our best results come from 12 posts a month and now we add
to 15 posts a month)and engage with social media users because they spent more time online. But the issue
with IG algorithm (starting 2020) make the number of engagement lower than what we targeted. With the fact that now
IG and FB try to monetize more with their paid posts instead of organic.
But still, we want to push our organic posts,
experimenting with different contents which hopefully will get more tractions.
One of the alternatives which successfully bring more results is (image below):
With average story reach at 800-1k, with this we get 8k-11k reach. And we decided to post this kind of content style
every week which steadily still getting a minimum of 6k reach (update Feb 2021).
Pinterest:
Pins Impression: best number 91.72k with 3.8k clicks
Top Boards: Average 3k | Impression best number 564k with engagement 33k pin click 29k saves 4k
Top image 2019 | Below image 2021
Video Work:
Concept, Storyboard and directing:
Glow Up Project: Old Slipcovers Transformed Into A Basket Liner
Glow Up Project: Upcycled Throw Pillow Covers
2020 Holiday Color Trends
Full Production:
How To Style Your Sofa For The Holidays
Summary:
It was quite a ride with this very niche business including the target markets (in the middle of millennial and Gen X),
which is why we had to do more experiments and extensive researches of what kind of contents will be interesting
enough for them to engage it.
What kind of humor they find funny? What kind of aesthetics they find aesthetic? What kind of information they want to know?
The fact that the products we sell are customizable, people will buy it because they really need it,
more towards the high-end price, here are some takeouts:
-We can't allure them with just pretty studio photos or 3D renders, people want to see what the products look like in real life.
Hence, Influencer Marketing and User Generated Content have been huge help! But we can't just rely on it, that's why we also been working on producing more consistent content other than just still images (IGTV, reels, Youtube videos, etc)
-Selling a lifestyle is more long lasting than selling 'the product'
-Shadow the trends
-Memes don't work for our followers
